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Writing, Editing and Content Strategy
ABBY SINNOTT
Writer, editor and content strategist
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With over two decades of experience as a writer, editor and content strategist, I specialize in B2B and thought leadership on a wide range of topics: digital transformation, design, technology, finance, business, health and science, and more. Drawing upon my background in creative writing, journalism and marketing, I combine storytelling and strategy to create high-impact content that converts.
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RECENT WORK
2022 GOOGLE CASE STUDIES
I freelance write and edit for Google. I recently wrote case studies on various Google Premier Partner award recipients, including SEM, Merkle, Webrepublic and Jellyfish.
2022 STRIPE REPORT: SPOTLIGHT ON MARKETPLACES
As a contract writer for Stripe, this is an example of a B2B guide I wrote on marketplace trends, research and insights. I also wrote corresponding promotional copy for the report, including the landing page, emails and social copy.
BOOK: REMOTE WORK FOR DESIGN TEAMS
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When the pandemic hit, digital design teams around the world were struggling with the sudden shift to remote work and collaboration. In response, I teamed up with a couple of colleagues at InVision to write a book on remote work for design teams. Conceived, written and published in three weeks, the book won a gold MarCom award.
I conceptualized, wrote and edited this guide, which provides insights and solutions for common cross- functional collaboration challenges in a remote setting.
I was the content strategist and editor for this InVision thought leadership report on the state of design maturity and digital transformation in financial services.
ARTICLE: HOW VODAFONE BUILT ONE OF EUROPE'S BIGGEST DESIGN SYSTEMS
While a content strategist at InVision, I frequently wrote for Inside Design, the most-read digital design blog with more than 3 million subscribers.
ARTICLE: 5 TIPS TO COMPETE FOR TOP TALENT WHEN YOU CAN'T PAY TOP PRICE
As a contract writer for Glassdoor, I wrote and edited reports, guides and articles on recruitment and business for Glassdoor's B2B blog.
I worked as a senior copywriter for OKA, a British luxury interiors and furniture brand.
I worked as a senior copywriter for Sahara, a British luxury women's fashion brand.
I hold a Master of Fine Arts in creative writing and have written a collection of short stories and an unpublished novel. Published in various anthologies and literary journalism, many of my stories have also won awards.