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Writing, Editing and Content Strategy
PROFESSIONAL EXPERIENCE
March 2021-Present
FREELANCE
WRITER, EDITOR & CONTENT STRATEGIST
I am currently a freelance writer, editor and content strategist for a variety of leading global brands, including Google, InVision and Stripe. Recent projects include B2B content such as case studies, blog posts, ebooks and annual reports.
December 2019-March 2021
December 2019-March 2021
January 2020-March 2021
INVISION
CONTENT STRATEGIST
Developed and executed B2B content strategy to drive demand for InVision’s SaaS platform at each stage of the buyer’s journey and successfully increase leads, product adoption and ARR. Partnered cross-functionally with Growth Marketing, Product Marketing and Sales to create short and long-form content (guides, reports, blog posts, customer case stories, email campaign copy) for integrated marketing campaigns.
January 2019-December 2019
INVISION
CONTENT MARKETING MANAGER
Led EMEA content marketing program. Successfully exceeded 25% quota for international-focused content across all InVision channels. Developed content strategy and deliverables that generated leads, product adoption, ARR and brand awareness in EMEA markets. Partnered with top tier customers to showcase their stories on all channels.
2017-2019
GLASSDOOR
CONTRACT WRITER AND EDITOR
Wrote and edited B2B content, including ebooks, guides, blog posts and email campaign copy to increase engagement and conversion of UK talent acquisition professionals, employers and business leaders. Localised content for EMEA market and liaised with California-based editorial team to develop content strategy to achieve EMEA business growth objectives.
March 2017-July 2017
SAHARA
CONTRACT SENIOR COPYWRITER
Wrote, edited, proofread and oversaw all digital, catalogue and marketing content.
January 2015-October 2016
OKA
CONTRACT SENIOR COPYWRITER
Wrote, edited and proofread content for full range of marketing assets, including catalogues, founders’ letters, blog posts, packaging copy, in-store point of sale (POS) copy, magazine advertorials. Created product descriptions and names for each season (600+ products annually).
2007-2018
FREELANCE WRITER, EDITOR AND CONTENT STRATEGIST
B2B and B2C freelance writer, editor and content strategist for a diverse range of organisations, including:
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University of California, San Francisco (UCSF)
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Stanford University
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Expedia
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Fleishman Hillard
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Cancer Research UK
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BabyCenter.com
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Williams Sonoma/Pottery Barn
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Razorfish
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Jaeger